Project overview

SwishGrid partnered with us to turn performance marketing into measurable ecommerce growth. We combined strategic paid advertising, conversion rate optimization, UGC-driven creative, and email marketing to attract high-intent customers and improve the customer journey. Within two months, the strategy helped scale return on ad spend from 2x to 10x.

Campaigns achieved up to 11x ROAS and generated 6.25 million views in the US at a $5.93 CPM, using creative testing and conversion-focused optimization to support ecommerce growth.

Client challenges & requirements

SwishGrid wanted to improve advertising efficiency, attract high-intent customers, and convert more traffic into sales. The goal was to improve paid media profitability while creating stronger product storytelling and a smoother path from discovery to purchase.

  • Improve paid advertising performance and scale ROAS from 2x toward stronger profitability.
  • Develop engaging UGC, explainer videos, and creative assets to capture attention and communicate product value.
  • Optimize the customer journey, including landing pages, conversion funnels, and preorder campaigns.
  • Strengthen customer retention through welcome, abandoned-cart, and browse-abandonment email flows.

Project solution

We combined paid media, creative testing, funnel optimization, and lifecycle email marketing. UGC, explainer videos, and 3D product models supported product storytelling, while landing pages, conversion funnels, and preorder campaigns were optimized to improve the customer journey. Welcome, abandoned-cart, and browse-abandonment email flows helped strengthen retention. The campaigns scaled ROAS from 2x to 10x in two months and achieved up to 11x ROAS, with 6.25 million US views at a $5.93 CPM.

x

Peak return on ad spend

.25M

US views

$.93

Cost per thousand impressions

x

ROAS in two months, up from 2x