Project overview
We elevated Half Price Drapes’ ecommerce experience through website optimization, AI-generated product imagery, and targeted email marketing.
Room-specific creative showcased products in realistic settings, while customer personas such as Claire and James guided visual direction and messaging. Email campaigns achieved a 40% open rate, a 9% click-through rate, and a 20% increase in sales per campaign.
Client challenges & requirements
Half Price Drapes wanted a more engaging digital shopping experience that presented its products realistically, improved customer-focused visual messaging, and strengthened email marketing performance.
- Showcase products in realistic room settings to help customers imagine them in their own homes.
- Develop customer personas, including Claire and James, to guide visual direction and messaging.
- Improve website usability and the overall ecommerce shopping experience.
- Strengthen email marketing performance with targeted, engaging campaigns.
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Project solution
We optimized the ecommerce experience and created AI-generated, room-specific product imagery to show Half Price Drapes products in realistic interiors. Creative concepts and messaging were tailored to customer personas Claire and James. Targeted email campaigns strengthened customer engagement and delivered a 40% open rate, a 9% click-through rate, and 20% growth in sales per campaign.